[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cacapri.cz\/nejhorsi-podnikatelske-napady-ktere-z-neznameho-duvodu-vysly\/#Article","mainEntityOfPage":"https:\/\/www.cacapri.cz\/nejhorsi-podnikatelske-napady-ktere-z-neznameho-duvodu-vysly\/","headline":"Nejhor\u0161\u00ed podnikatelsk\u00e9 n\u00e1pady, kter\u00e9 z nezn\u00e1m\u00e9ho d\u016fvodu vy\u0161ly","name":"Nejhor\u0161\u00ed podnikatelsk\u00e9 n\u00e1pady, kter\u00e9 z nezn\u00e1m\u00e9ho d\u016fvodu vy\u0161ly","description":"V\u0161ichni jim \u0159\u00edkali, \u017ee jejich business idea nem\u016f\u017ee fungovat, \u017ee je to hloupost nebo nemaj\u00ed dostatek zku\u0161enost\u00ed usp\u011bt na trhu. […]","datePublished":"2019-10-06","dateModified":"2023-06-07","author":{"@type":"Person","@id":"https:\/\/www.cacapri.cz\/author\/#Person","name":"","url":"https:\/\/www.cacapri.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cacapri.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cacapri.cz\/wp-content\/uploads\/img_a357088_w3794_t1571732506.jpg","url":"https:\/\/www.cacapri.cz\/wp-content\/uploads\/img_a357088_w3794_t1571732506.jpg","height":0,"width":0},"url":"https:\/\/www.cacapri.cz\/nejhorsi-podnikatelske-napady-ktere-z-neznameho-duvodu-vysly\/","about":["Business"],"wordCount":474,"articleBody":"V\u0161ichni jim \u0159\u00edkali, \u017ee jejich business idea nem\u016f\u017ee fungovat, \u017ee je to hloupost nebo nemaj\u00ed dostatek zku\u0161enost\u00ed usp\u011bt na trhu. Lid\u00e9 jsou do zna\u010dn\u00e9 m\u00edry mnohem v\u00edce nastaveni ke kritice ne\u017e k pochvale a povzbuzen\u00ed. Tento p\u0159\u00edstup odradil kdejak\u00e9ho za\u010d\u00ednaj\u00edc\u00edho podnikatele. Ov\u0161em obrnit se a ignorovat negaci ze v\u0161ech stran chce kolikr\u00e1t mnohem v\u011bt\u0161\u00ed s\u00edlu a odhodl\u00e1n\u00ed ne\u017e samotn\u00e1 tvorba podnikatelsk\u00e9ho pl\u00e1nu, nalezen\u00ed zp\u016fsobu financov\u00e1n\u00ed nebo vymy\u0161len\u00ed poutav\u00e9ho marketingu. Z\u00e1pal a vytrvalost je kl\u00ed\u010dem k \u00fasp\u011bchu i za p\u0159edpokladu, \u017ee je v\u00e1\u0161 n\u00e1pad p\u0159ipad\u00e1 ostatn\u00edm bl\u00e1zniv\u00fd.\tKoncept Rocky aneb Kamenn\u00fd mazl\u00ed\u010dek\tV roce 1975 se Spojen\u00e9 st\u00e1ty nach\u00e1zeli v recesi a astronomicky rostly ceny energi\u00ed. Americk\u00fd n\u00e1rod se musel nau\u010dit \u017e\u00edt \u00fasporn\u011bj\u0161\u00edm zp\u016fsobem, co\u017e pro tak konzumn\u00ed spot\u0159ebitele nebylo nic jednoduch\u00e9ho. I v takto napjat\u00e9 dob\u011b p\u0159i\u0161el reklamn\u00ed mana\u017eer Gary Dahl s produktem tak zbyte\u010dn\u00fdm, a\u017e z\u016fst\u00e1v\u00e1 rozum st\u00e1t. Gary se stal milion\u00e1\u0159em d\u00edky prodeji n\u011b\u010deho, co pojmenoval „Pet Rock“, \u010dili Kamenn\u00fd mazl\u00ed\u010dek. Tento produkt byl vlastn\u011b \u00fapln\u011b k ni\u010demu, ale dok\u00e1zal ho zabalit a nastylizovat tak, \u017ee byl pro z\u00e1kazn\u00edky neodolateln\u00fdm a rozko\u0161n\u00fdm. Byl prod\u00e1v\u00e1n v kartonov\u00e9 bedn\u011b s d\u00fdchac\u00edmi otvory a v\u00fdcvikov\u00fdm manu\u00e1lem, kter\u00fd obsahoval tipy na v\u00fduku va\u0161eho kamenn\u00e9ho mazl\u00ed\u010dka. Mezi p\u0159\u00edkazy bylo nap\u0159\u00edklad „sedni“ nebo „z\u016fsta\u0148“.\t\tFatheadz: Br\u00fdle pro tlust\u00e9 hlavy\tRico Elmore byl velk\u00fd chlap a nikdy nemohl naj\u00edt dostate\u010dn\u011b \u0161irok\u00e9 slune\u010dn\u00ed br\u00fdle, kter\u00e9 by se ve\u0161li na jeho velkou hlavu. C\u00edtil, \u017ee by to mohla b\u00fdt fantastick\u00e1 tr\u017en\u00ed p\u0159\u00edle\u017eitost, vyr\u00e1b\u011bt br\u00fdle pro „po\u0159\u00e1dn\u00e9 chlapy“. V\u0161ichni ho od jeho z\u00e1m\u011bru odrazovali. Ov\u0161em Rico v\u011bd\u011bl, \u017ee je jeho n\u00e1pad dobr\u00fd, \u017ee by jeho produkt lid\u00e9 ocenili a v\u011bd\u011bl, \u017ee nen\u00ed jedin\u00fd, kdo m\u00e1 stejn\u00fd probl\u00e9m. Nenechal se tedy odradit a tr\u00e1vil ve\u010dery t\u00edm, \u017ee vym\u00fd\u0161lel vzory a vyb\u00edral materi\u00e1ly ve sv\u00e9m ob\u00fdvac\u00edm pokoji. V roce 2005, po dvou letech pr\u00e1ce, byly prvn\u00ed br\u00fdle Fatheadz p\u0159ipraveny k prodeji. Dal\u0161\u00edm d\u016fle\u017eit\u00fdm po\u010dinem na jeho cest\u011b bylo nalezen\u00ed maloobchodn\u00edka, kter\u00fd by byl ochoten riskovat a prod\u00e1vat jeho br\u00fdle. Poda\u0159ilo se a Fatheadz prodal v roce 2010 br\u00fdle v hodnot\u011b 2 milion\u016f dolar\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4.9\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nejhor\u0161\u00ed podnikatelsk\u00e9 n\u00e1pady, kter\u00e9 z nezn\u00e1m\u00e9ho d\u016fvodu vy\u0161ly","item":"https:\/\/www.cacapri.cz\/nejhorsi-podnikatelske-napady-ktere-z-neznameho-duvodu-vysly\/#breadcrumbitem"}]}]